Illinois Affilliate Flat Fee MLS Brokerage
Pricing & Preparing

Pricing your home.

iRealty Flat Fee Brokerage pricing your home The correct selling price of a home is the highest price that the market will bear. This is also the most important factor in selling your home. Homes that are over priced take longer to sell is they sell at all.

To assist you in determining the correct asking price we provide you with a comprehensive market analysis of comparable properties sold and offered for sale in your neighborhood.

To provide a more detailed Comparative Market Analysis, we would be more than happy to also assess your listing in person.

Simply enter your criteria below , and iRealty will provide you with a speedy response. The more information given, the more accurate the evaluation. All information you provide is secure and will be kept strictly confidential. There is no obligation. Please indicate when you are thinking of selling and if you are moving within Chicago or relocating outside Chicago.

Preparing your home.

IRealty Flat Fee Brokerage Selling your home

1. Disassociate Yourself With Your Home

.•Say to yourself, "This is not my home; it is a house -- a product to be sold much like a box of cereal on the grocery store shelf.
•Make the mental decision to "let go" of your emotions and focus on the fact that soon this house will no longer be yours.
•Picture your
self handing over the keys and envelopes containing appliance warranties to the new owners!
•Say goodbye to every room.
 •Don't look backwards -- look toward the future.

2. De-Personalize

. Pack up those personal photographs and family heirlooms. Buyers can't see past personal artifacts, and you don't want them to be distracted. You want buyers to imagine their own photos on the walls, and they can't do that if yours are there! You don't want to make any buyer ask, "I wonder
what kind of people live in this home?" You want buyers to say, "I can see myself living here."

3. De-Clutter

People collect an amazing quantity of junk. Consider this: if you haven't used it in over a year, you probably don't need it. • If you don't need it, why not donate it or throw it away?
 • Remove all books from bookcases.
 • Pack up those knickknacks.
 • Clean off everything on kitchen counters.
 • Put essential items used daily in a small box that can be stored in a closet when not in use.
 •Think of this process as a head-start on the packing you will eventually need to do anyway.sell for sale by owner

4. Rearrange Bedroom Closets and Kitchen Cabinets

Buyers love to snoop and will open closet and cabinet doors. Think of the message it sends if items fall out! Now imagine what a buyer believes about you if she sees everything organized. It says you probably take good care of the rest of the house as well. This means: • Alphabetize spice jars.
 • Neatly stack dishes.
 • Turn coffee cup handles facing the same way.
 • Hang shirts together, buttoned and facing the same direction.
 • Line up shoes.

5. Rent a Storage Unit.

Almost every home shows better with less furniture. Remove pieces of furniture that block or hamper paths and walkways and put them in storage. Since your bookcases are now empty, store them. Remove extra leaves from your dining room table to make the room appear larger. Leave just enough furniture in each room to showcase the room's purpose and plenty of room to move around. You don't want buyers scratching their heads and saying, "What is this room used for?"

6. Remove/Replace Favorite Items

If you want to take window coverings, built-in appliances or fixtures with you, remove them now. If the chandelier in the dining room once belonged to your great grandmother, take it down. If a buyer never sees it, she won't want it. Once you tell a buyer she can't have an item, she will covet it, and it could blow your deal. Pack those items and replace them, if necessary.

7. Make Minor Repairs

•Replace cracked floor or counter tiles.
 • Patch holes in walls. •Fix leaky faucets.
 •Fix doors that don't close properly and kitchen drawers that jam.
 •Consider painting your walls neutral colors, especially if you have grown accustomed to purple or pink walls. (Don't give buyers any reason to remember your home as "the house with the orange bathroom.")
 •Replace burned-out light bulbs. •If you've considered replacing a worn bedspread, do so now!

8. Make the House Sparkle!

•Wash windows inside and out.
 •Rent a pressure washer and spray down sidewalks and exterior.
 •Clean out cobwebs. •Re-caulk tubs, showers and sinks
. •Polish chrome faucets and mirrors.
 •Clean out the refrigerator.
 •Vacuum daily.
 •Wax floors.
 •Dust furniture, ceiling fan blades and light fixtures.
•Bleach dingy grout.
 •Replace worn rugs.
 •Hang up fresh towels.
 •Bathroom towels look great fastened with ribbon and bows.
 •Clean and air out any musty smelling areas. Odors are a no-no.

9. Scrutinize

•Go outside and open your front door. Stand there. Do you want to go inside? Does the house welcome you? •Linger in the doorway of every single room and imagine how your house will look to a buyer.
 •Examine carefully how furniture is arranged and move pieces around until it makes sense.
 •Make sure window coverings hang level.
 •Tune in to the room's statement and its emotional pull. Does it have impact and pizzazz?
 •Does it look like nobody lives in this house? You're almost finished.

10.Check Curb Appeal

If a buyer won't get out of her agent's car because she doesn't like the exterior of your home, you'll never get her inside. •Keep the sidewalks cleared.
 •Mow the lawn.
 •Paint faded window trim.
 •Plant yellow flowers or group flower pots together. Yellow evokes a buying emotion. Marigolds are inexpensive.
 •Trim your bushes.
•Make sure visitors can clearly read your house number. Watch Weintraub's video about Preparing a Home For Sale.

Open Houses 

Make Sure Your House Is Ready

Just because you put your house on the market doesn’t mean it’s ready for inspection by prospective homebuyers. Your house has only one chance to make a great first impression, so make sure you do a thorough cleaning and make any minor home maintenance projects that will make it more aesthetically pleasing.

Weekends are Best

Open Houses are traditionally held on non-holiday Sundays between 1:00 p.m. – 4:00 p.m. Let people know that you’re having an Open House by placing directional yard signs at key intersections. For Sale By Owner sellers can also advertise their Open House on their online MLS property listing which will help attract buyers looking for upcoming Open Houses.  iRealty c iRealty can help with this.

Stage Your Home

People arrange their furniture and decorations based on their family’s lifestyle and tastes, but buyers are mostly attracted to homes that appear spacious Stage you house so it makes a good first impression…and brings them back for a second look.

Create a Sign-In Sheet

Create a simple sheet that asks people to provide their name, phone number and e-mail address. This enables you to follow up with them after the open house.

Print Our Property Flyers

Print out plenty of copies of your property flyer so that prospective buyers have information on the house and your contact info. iRealty c iRealty can help with this.

Send and Email Blast to  all Local Agents

Make sure that all the agents in your area know about the open house. This way they will see the location and information right in their inbox and will not miss out. iRealty can help you with this. 

Offer Refreshments

One of the oldest tricks of the trade is baking cookies right before an Open House. It gives the house a pleasant aroma of baked goods and the treats give people a reason to stay and ask questions about the house, which will provide you with more opportunities to talk about its features. Put the cookies in the kitchen so visitors will follow their noses from the front entryway into the house.

Use Fresh Flowers Strategically

Is there a better way to complement your home’s beauty with a vase of freshly cut flowers? Buy them from a local florist so that when people inevitably remark how nice the flowers are, you can ease into a conversation about the terrific shops and restaurants located in your community and the area’s great quality of living. Place the flowers deep inside a room so that visitors will be drawn in. You can also use the flowers to draw attention to a room’s features — such as a bay window — and draw attention away from an awkward element — such as an unattractive radiator.

Keep a Professional Mindset

Visitors may make comments about what they do not like about the home. They may ask critical or pointed questions about the quality, age or brands of finishes and appliances. Remember…it’s not your house any more. When people make comments, stay neutral and respond with factual answers.

Answer Questions About The House

You can never anticipate the wide range of questions that a prospective buyer might ask about the house and local community, but be prepared to answer questions about property taxes and the age of the roof, heating and cooling units, and major appliances. For questions that you don’t know the answer to, tell that you’ll call them with an answer.

Find Out If an Interested Party is Pre-Approved

Not every person who comes through your house will be interested. But for those who ask questions indicating that they might be, don’t be afraid to inquire if they are pre-approved for a mortgage. If they are not, recommend that they contact a financial lender or a mortgage broker to take the necessary steps. Insist on proof of their pre-approval before spending more time on a private showing. Have mortgage broker information handy because they quite possibly have not taken the first step to see what they qualify for. Have the info availablebecause they might be the ones to purchase your home.


Within a day of your open house, send a “thank You” email to everyone who took the time to visit your house. Ask if they had any questions regarding the house. A few days later, call up each person who visited your open house and – in a friendly manner – ask if they are considering your house. If they are not, thank them for their time and ask if they have any feedback that might make the house attractive to other buyers. For those who are interested, offer them the opportunity to come back.with their pre-qualification documents. 

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